The FDM Enterprise Playbook
Define the First Workflow, Supervise the Build, and Agree Operations, Knowledge Transfer, and Measurement.
By
Tenten AI FDM Team
Forward Deployed Marketing
Published
Updated
Read time
5 min
Abstract
Forward Deployed Marketing (FDM) places marketing engineers alongside your team to define, build, and operate a specific marketing workflow. Start with a clear task, approved data, a responsible reviewer, and a baseline for the current process. Delivery scope and dates depend on the integrations, approvals, and acceptance criteria agreed for the engagement.
This playbook explains three stages: define the first workflow, build and test it with supervision, then agree how to operate and transfer it. It covers readiness, proposal terms, acceptance, costs, and ongoing ownership so decision-makers can assess a concrete plan.
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