SERVICE · FORWARD DEPLOYED MARKETING (FDM)
Forward Deployed Marketing (FDM)
Build one useful marketing workflow with the team that runs it. We connect approved data and tools, test the work under human review, and agree on the handover and operating responsibilities.
DEFINITION · WHAT FDM IS
What does an FDM engagement cover?
We use Forward Deployed Marketing (FDM) to describe working alongside a marketing team to build and integrate a defined workflow. The engagement specifies what the system does, who reviews it and how it will be operated or handed over.
A defined marketing task
Choose a repeated task, its users, approved inputs and measurable acceptance criteria.
Connected data and tools
Assess the existing CRM, content and channel interfaces, including permissions and provider data policies.
Review and operating responsibility
Agree on claim checks, approvals, exception handling, documentation and the people who run the system.
WORKFLOW · FDM
Three phases, agreed to your scope
Timing depends on data access, integrations and acceptance conditions. The proposal names the deliverables, dependencies and responsibilities for each phase.
01 · SCOPE
Define the first workflow
- Map the task, inputs, interfaces and reviewers
- Agree on permitted actions and claim checks
- Set a baseline and acceptance criteria
02 · BUILD AND PILOT
Test with the team
- Connect approved sources and tools
- Run a supervised pilot with representative tasks
- Test permissions, errors and recovery
03 · OPERATE OR HAND OVER
Establish the continuing owner
- Provide agreed documentation, training and evaluation records
- Confirm monitoring, changes and support responsibility
- Document code rights, third-party licenses and exit terms
READINESS · ARE YOU READY FOR FDM
What needs to be ready?
Confirm the data, people and budget conditions before agreeing on a build scope.
01
Clear task and measure
The team can name a repeated task and the result it needs to improve.
02
Usable, approved data
Sources are available, current and permitted for the intended use.
03
A review team
Named people can review claims, decisions and pilot results.
04
Integration and permissions
The required interfaces and access approvals can be assessed.
05
Budget and an operating owner
The proposal covers build and running costs, acceptance and continuing responsibility.
KNOWLEDGE BASE
Further reading for marketing workflows
Selected guides and external perspectives for planning this workflow.
Tenten AI perspectives & whitepapers
- The FDM Enterprise PlaybookDefine the First Workflow, Supervise the Build, and Agree Operations, Knowledge Transfer, and Measurement.
- The FDE Operating ModelHow Forward Deployed Engineering Teams Build AI Systems That Last and Transfer Capability Alongside Code
- Forward Deployed Engineering (FDE)What FDE is, how it differs from consultants and integrators, and which workflows suit an embedded build.
- From AI Pilot to ProductionA Planning Guide to Data Readiness, Governance, Evaluation, and Adoption
- All whitepaper resourcesGuides for models, architecture and operations.
WHITEPAPER
Read the FDM guide
A guide to choosing a marketing workflow, defining scope, reviewing automation and planning handover and operations.
Whitepaper abstract
Forward Deployed Marketing (FDM) places marketing engineers alongside your team to define, build, and operate a specific marketing workflow. Start with a clear task, approved data, a responsible reviewer, and a baseline for the current process. Delivery scope and dates depend on the integrations, approvals, and acceptance criteria agreed for the engagement.
This playbook explains three stages: define the first workflow, build and test it with supervision, then agree how to operate and transfer it. It covers readiness, proposal terms, acceptance, costs, and ongoing ownership so decision-makers can assess a concrete plan.
Read the full whitepaper
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FAQ
Frequently asked questions about FDM
What does FDM mean here?+
It describes an embedded delivery engagement for a defined marketing workflow. Your team and Tenten agree on data, integrations, review, deliverables and operations.
How long does an engagement take?+
Timing depends on the workflow and its dependencies. The proposal specifies phases, deliverables and acceptance conditions.
Who owns the resulting system?+
Code rights, documentation, third-party licenses, data portability and support are specified in the contract. Using a tool or model does not transfer its intellectual property.
What should we prepare first?+
Bring one repeated task, current tools, approved data sources and the people responsible for review and operation. We can identify missing prerequisites before the build.
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