Operating track

AI Marketing

Build one marketing workflow that can be inspected, evaluated, recovered, and improved in production.

A ten-module field curriculum for marketers, operators, and technical partners who need an operating discipline beyond prompt techniques. The track begins with workflow boundaries and evidence, moves through content, search, creative, lifecycle, automation, and agents, then closes with evaluation and forward-deployed operation. Every module ends in an artifact that another person can review.

Open module 00
Output
You will leave with a versioned operating packet: workflow charter, evidence ledger, content state model, search experiment, creative and lifecycle controls, replay-safe automation, agent mandate, evaluation scorecard, and 90-day deployment plan.
Effort
16 to 20 hours plus one bounded workplace pilot
Before you start
Bring one recurring marketing workflow, access to its operators and reviewers, and permission to use approved or synthetic data in a test environment.

Foundation → lab → project

The ordered field path.

Each lesson produces an artifact, tests it against observable criteria, then carries it into the next decision. Enter where your workflow is stuck or follow the complete sequence.

  1. 00AI-Native Marketing FoundationsChoose a measurable marketing workflow, map its operating reality, and define where models, rules, and human judgment belong before selecting tools.Foundation · 70 min
  2. 01AI Research and Customer IntelligenceBuild a traceable evidence pipeline that separates source material, customer language, analyst inference, and unanswered questions.Lab · 85 min
  3. 02AI Content OperationsDesign a versioned content pipeline in which evidence, briefs, drafts, review, publishing, distribution, and refresh share one state model.Lab · 90 min
  4. 03SEO, GEO, and AI SearchMake useful expertise eligible for search, easy to retrieve, simple to verify, and connected to an honest next step.Lab · 95 min
  5. 04Creative and Performance MarketingUse models to shorten controlled creative learning cycles while people retain authority over claims, brand, rights, activation, and spend.Lab · 85 min
  6. 05CRM, Lifecycle, and PersonalizationUse consented customer state to choose a useful next action while limiting data, frequency, inference, and channel risk.Lab · 85 min
  7. 06Marketing Automation with n8n, Zapier, and APIsCombine deterministic workflow control with narrow model-assisted steps, validated contracts, replay safety, and recoverable side effects.Lab · 105 min
  8. 07Marketing Agents and Human ApprovalGive an agent a narrow mandate, inspectable tools, and approval packets that match the risk of each proposed marketing action.Lab · 110 min
  9. 08Measurement, Evals, and AttributionMeasure output quality, workflow performance, full operating cost, and business movement without pretending one model or touchpoint caused every outcome.Lab · 105 min
  10. 09Forward Deployed Marketing: From Workflow to Operating SystemTurn a validated workflow into an owned marketing system through embedded integration, operation, adoption, measurement, and evidence-based handoff.Project · 120 min

Hands-on projects

Build evidence of operating ability.

PROJECT 01

Governed marketing workflow

Turn a recurring research, content, creative, or lifecycle process into a bounded system with explicit evidence, contracts, approval, recovery, and measurement.

Output: A working test flow, acceptance report, runbook, evaluation set, and signed decision to continue, revise, pause, or expand one action.

PROJECT 02

Forward-deployed operating plan

Translate the validated workflow into a production deployment with named owners, integration gates, service expectations, adoption work, and proof-based transfer.

Output: A 90-day charter, responsibility map, architecture, risk register, scorecard, recovery demonstration, and handoff decision.

Tools, field guides, and services

Continue through the work with a clear next step.

Service

Forward Deployed Marketing

Tenten's field approach to building and operating bounded AI marketing workflows.

Open resourcePlaybook

FDM Enterprise Playbook

A decision guide for scope, governance, operating ownership, and transfer.

Open resourceField guide

AI Agent Building track

Continue into tool contracts, memory, evaluation, and deployment for agentic systems.

Open resourceTool

AI ROI Calculator

Make cost, readiness, and value assumptions explicit before requesting investment.

Open resource

Apply the track

Start with one constrained workflow.

Tenten can work with your marketing, data, and technical owners to validate the workflow boundary, build the production controls, operate the first release, and transfer ownership against visible evidence.

Discuss a workflowRead the FDM playbook