For marketers, operators, and AI leads

AI in Marketing

Move from isolated prompts to a marketing system your team can run.

Learn how research, content, AI search, lifecycle, automation, agents, and measurement fit into one governed operating workflow.

Open module 00
Outcome
A scoped AI-native marketing workflow and a 90-day deployment brief
Estimated effort
8โ€“10 hours across 10 modules
Prerequisite
Bring one recurring marketing process and access to the people who run it.

Beginner โ†’ production

The ordered field path.

Each module answers one search intent, produces an operating artifact, and links to the previous and next decision. Follow the sequence or enter where your current workflow is stuck.

  1. 00AI-Native Marketing FoundationsDefine an AI-native marketing operating system before choosing models, agents, or automation tools.35 min
  2. 01AI Research & Customer IntelligenceTurn scattered market evidence into a traceable research workflow that preserves sources and uncertainty.45 min
  3. 02AI Content OperationsBuild a content pipeline in which evidence, briefs, drafts, review, publishing, and updates share one state model.50 min
  4. 03SEO, GEO & AI SearchMake expertise easy for search engines and answer systems to retrieve, parse, verify, and cite.50 min
  5. 04Creative & Performance MarketingUse AI to increase the speed and quality of creative learning without losing brand control or experimental discipline.45 min
  6. 05CRM, Lifecycle & PersonalizationDesign lifecycle decisions around consent, customer state, and useful next actions instead of unlimited generated messages.45 min
  7. 06Marketing Automation with n8n, Zapier & APIsChoose deterministic automation, model-assisted steps, and human approvals based on the uncertainty of each task.60 min
  8. 07Marketing Agents & Human ApprovalGive an agent a narrow mandate, explicit tools, and approval boundaries that match marketing risk.60 min
  9. 08Measurement, Evals & AttributionMeasure workflow quality, operating cost, and business movement without pretending every outcome has a single cause.55 min
  10. 09Forward Deployed Marketing: From Workflow to Operating SystemMove from local automations to an owned marketing system that is integrated, measured, and operated with the team.50 min

Hands-on projects

Build evidence of operating ability.

PROJECT A

Cited market brief

Turn approved evidence into a decision-ready research asset.

Output: Source ledger + analyst brief

PROJECT B

Content state machine

Design the stages, gates, and feedback loop behind a content operation.

Output: Workflow map + QA gates

PROJECT C

90-day FDM deployment brief

Package one validated workflow for integration, evaluation, adoption, and handoff.

Output: Deployment charter

From learning to deployment

Bring the workflow, not an AI shopping list.

If you can name the current process, its owner, its bottleneck, and the result that matters, Tenten can help determine whether it is ready for an FDM deployment.